01 / SERVICE · Panda Growth

Ad spend in.
Pipeline out.
Not vanity. Revenue.

ROAS · last 90 days live
4.8x
Avg ROAS
-38%
CAC ▼
2.1M
Impressions
JANMARMAYJULSEP
Book a growth audit
Paid Search Paid Social SEO Lifecycle CRO Content Analytics Attribution Paid Search Paid Social SEO Lifecycle CRO Content Analytics Attribution
$4M
Ad spend managed
Across paid search, social and programmatic — 2024.
4.8x
Median ROAS
Trailing 12 months, blended across all paid channels.
-38%
Average CAC drop
In the first 90 days of engagement, across 40+ accounts.
10+
Brands scaling
From seed to Series C — DTC, B2B SaaS, marketplaces.

The growth surface area.

/ 01 · PAID ACQUISITION

Paid acquisition.

Google, Meta, LinkedIn, programmatic. Creative testing on a real cadence. ROAS measured weekly, not "we'll see in Q4".

core topic
long tail
cluster A
intent
programmatic
SERP
/ 02 · SEO & CONTENT

SEO & content.

Topical authority, technical SEO, programmatic at scale. Content briefs your writers will actually use.

VISIT100%
SIGN UP34%
ACTIVATED18%
PAID9%
RETAINED6%
/ 03 · LIFECYCLE

Lifecycle & CRM.

Email, push, SMS, in-app. Activation, retention, win-back — the unsexy stuff that owns 60% of your revenue.

/ 04 · CRO

CRO + experimentation.

A/B and multivariate testing across landing, checkout, and onboarding. Every win documented, every loss logged.

/ 05 + 06 · ANALYTICS & ATTRIBUTION

A dashboard you'll
actually open.

Server-side tracking, MMM-lite, and one source of truth across channels. North-star metric on the wall, not buried in a 40-tab sheet.

Pipeline · MTD $842K +24%
CAC · blended $148 ▼ 18%
LTV : CAC 5.2x +0.8
/ How the squad runs

Our operating system.

One squad per account. Weekly demos. Bi-weekly sprint reviews. Monthly board-ready report. No agency theatre, no account managers who don't know what UTM tagging is.

/ 01

Audit + map.

Two weeks. We go through your ads, analytics, CRM, attribution stack. You get a doc with every leak, every opportunity, and a 90-day plan.

arrow
/ 02

Plug the leaks.

Quick wins first — broken tracking, wasted spend, low-hanging CRO. Usually pays for the first 3 months of the engagement.

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/ 03

Scale + test.

Once the funnel is clean, we scale spend with discipline. Every dollar tagged to a hypothesis. Weekly test docket, monthly review.

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/ 04

Compound, don't churn.

Lifecycle, retention, win-back. Turn one-time buyers into LTV. The chart that finally goes up and to the right and stays there.

arrow

The stack we run on.

Opinionated, but not religious. We'll use what your team already pays for, and recommend a swap only when it actually matters.

/ 01
Google Ads
Paid Search
/ 02
Meta
Paid Social
/ 03
Pinterest
Paid Social
/ 04
LinkedIn
B2B Paid
/ 05
Klaviyo
Lifecycle
/ 06
Customer.io
Lifecycle
/ 07
GA4
Analytics
/ 08
Mixpanel
Product Analytics
/ 09
Ahrefs
SEO
/ 10
Semrush
SEO
/ 11
Segment
CDP
/ 12
VWO
Experimentation

Questions founders ask.

If yours isn't here, email us and we'll answer it honestly — including whether we're the right team for the job.

How long until I see results? +
Quick wins (tracking fixes, wasted-spend cuts, lifecycle setup) usually show in the first 30–45 days. Compounding wins — new channels, SEO authority, lifecycle programs — show at 90 days and keep growing. We share weekly numbers from week one.
What's the commitment? +
90-day minimum, then month-to-month. We don't believe in 12-month lock-ins — if we're not earning the keep, you shouldn't be paying for it.
Do you do creative, or just buying? +
Both. Our creative pod produces 20–60 ad variants/month per account — static, video, UGC. Hooks tested weekly. The best ads die at scale, so we treat creative like infrastructure.
Will you work with our in-house team? +
Yes — most of our engagements are hybrid. We slot in as the senior layer, train your team in our playbooks, and hand off when you're ready to bring it fully in-house. Many clients keep one of us on retainer as a fractional Head of Growth.
What if we don't have product-market fit yet? +
Then we're not your team. Growth amplifies what's working — if the product doesn't retain, no amount of paid spend will fix that. We'll tell you honestly and refer you to better fits if needed.

Tired of vanity
dashboards that
don't move the number?

Send us your last 90 days of ad spend, a rough goal, and an honest take on where you're stuck. We'll come back in 48 hours with a free growth audit — yes/no on whether we can actually help.

admin@thebrandpanda.com
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